The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cutts urges content writers to use keywords naturally
Google distinguished engineer Matt Cutts recently said that there is no golden rule in terms of proper keyword density in content, but he believes content should read naturally to boost search standing.
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77 percent of top 100 brands using Google+
Seventy-seven percent of the top 100 global brands currently have Google+ Pages accounts, compared to 61 percent in November.
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Brand pages making social media marketing more effective on Twitter
Twitter’s new brand pages have forced some to adjust their social media marketing strategies.
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Keyword strategy key as SEO becomes more popular in legal community
Law firms can succeed with SEO by including geographic terms in their keyword strategy and focusing on the development of trust with their readers.
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Blekko gets new look, improved search capability for New Year
Blekko has added more than 500 new categories and major interface upgrades to make its search engine more appealing as the startup gains more popularity.
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Banks struggling with web marketing
The banking industry is expected to become more competitive with content marketing and social media marketing in 2012.
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Facebook No. 1 search term for sixth straight year
Facebook was the No. 1 website in the world for the sixth consecutive year, according to Experian Hitwise.
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Study: Marketers will add manpower in 2012, 45 percent struggle to find creative talent
Marketing professionals may find more work opportunities next year as a report from the Creative Group found that 18 percent of marketing and advertising executives are planning to add staff in the first quarter of
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