The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media marketing alert: Content drives Facebook Likes
A report from the CMO Council and Lithium found that 57 percent of marketers using social believe a Likes stem from strong, engaging content marketing.
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Study: B2B social media marketing boosts brand awareness
Social media marketing has become an effective tool for improving B2B brand awareness, and companies are relying on more platforms to spread their messages and content.
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YouTube tops 1 trillion views in 2011, ‘how-to’ video content proves popular
YouTube topped the 1 trillion view mark in 2011 and Rebecca Black’s “Friday” was the most popular video outside of those from major music labels this year, YouTube announced in a blog post.
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Study: Social media marketing fuels content sharing
Social sharing is an increasingly popular method of content distribution for organizations using corporate blogs.
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More than 183 million web users in U.S. watched video in November
Market research firm comScore found that video content is an increasingly popular platform as more than 183 million web users accessed videos on the web last month.
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Marketers want more SEO and social metrics in 2012
A report from Ifbyphone said that businesses are using social media marketing and SEO frequently, but struggle to measure their effectiveness.
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New LinkedIn polls boost B2B social media marketing engagement
A report from LinkedIn detailed a new feature that will allow marketing group administrators to conduct polls of the groups membership and aggregate the data automatically.
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Marketers look to integrate social with email marketing in 2012
A report from StrongMail and Zoomerang found that 68 percent of businesses using email marketing plan integrate it with their social campaigns for 2012.
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