The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing a top priority for technology companies
Technology companies will be more aggressive with their use of content marketing in 2012, a report from IDG found.
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Twitter, LinkedIn popular among B2B marketers
A report from Pardot found that 91 percent of B2B companies are using Twitter, while LinkedIn has been more effective in terms of lead generation.
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Bing crushes Black Friday, Cyber Monday deals websites
Bing opted to punish Cyber Monday deals websites on Monday, as the sites, while popular, are very thin on content.
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Forty-one percent of businesses plan to boost social media marketing investment
Red Rocket Media found that 41 percent of companies expect social media marketing to become a larger part of their budgets in 2012.
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Chrome expected to leap Firefox soon
Net Applications most recent usage figures show that Google Chrome may soon surpass Mozilla’s Firefox as the second most popular search engine at some point in 2012.
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Cyber Monday sales hit $1.25 billion: Biggest ecommerce day in history
Internet marketers rejoice: This year’s Cyber Monday spending marked the biggest online shopping day in history, which bodes well for digital conversions for the rest of the holiday season (and the upcoming year).
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Study: Average company spends $1.9 million on content marketing
A new study reveals that content marketing budgets are steadily rising, and businesses are increasingly outsourcing their electronic content to experts.
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‘Think With Google’ aims to help marketers boost holiday sales
A new “December Adventure” from “Think with Google” aims to help marketers make the most of their online efforts during the holiday shopping season.
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