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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google+ Pages are now fully integrated with search, placing an emphasis on the use of social and content marketing for businesses.

Nov 23, 2011 News Joe Meloni

Google adds Spotlight button to News SERPs

Google reported on Monday the addition of the Spotlight button, which will show users stories their friends +1’d on Google+.

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Internet marketers may be glad to hear that ecommerce spending is expected to grow during Q4 2010.

Nov 23, 2011 News Joe Meloni

Report: Holiday ecommerce spending expected to jump 15 percent in 2011

Market research firm comScore estimates that ecommerce shopping will rise 15 percent this holiday season.

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IPad use has continued its growth with more Americans of all ages making the devices a part of their web habits.

Nov 22, 2011 News Joe Meloni

Google announces new iPad app to streamline search

Google announced a new iPad search app aimed at simplifying mobile search and making social sharing easier for those using the popular tablet. The update helps position search and social marketing efforts for more e

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Facebook wants to be more than a hub for status updates, but also a source of information.

Nov 22, 2011 News Joe Meloni

Marketers separated from any Facebook user by just 4.7 degrees

A report from Facebook’s data team found that the average degree of separation between Facebook users is 4.74 people, and marketers might find this helps them leverage fans to reach a very broad social audience.

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Walmart's aggressive social media marketing campaign has been successful, especially in terms of Facebook engagement.

Nov 22, 2011 News Joe Meloni

Walmart leads social media marketing rush ahead of Black Friday

A report from Socialbakers found that Walmart is leading the social media marketing initiative ahead of Black Friday, and internet marketers should strive for similar success to engage the wave of consumers who turn

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Apple's iPad is still the leader, but new entrants into the tablet market are driving its growth.

Nov 21, 2011 News Joe Meloni

One-third of online shoppers to own tablets by 2014

A report from eMarketer said that one-third of web consumers will own tablets by 2014, and this means more opportunities to reach on-the-go audiences with content marketing.

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Nov 21, 2011 News Joe Meloni

Facebook to include Sponsored Stories in news ticker

A report from TechCrunch reveals that Sponsored Stories will now appear in users’ news tickers.

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Yahoo discontinued its Meme microblogging service, which was initially launched in 2009.

Nov 21, 2011 News Joe Meloni

Search marketing alert: Yahoo finally kills Site Explorer after more than one year with Bing

Yahoo said on Friday that it has finalized its transition to Bing, and its Site Explorer services are shut down. Marketers trying to gauge Yahoo traffic volumes must use Bing Webmaster Tools.

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