The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Ad:tech New York expert: SEO is the foundation of social marketing
Ad:tech experts say SEO enables content discovery, and this is key to garnering social shares.
Learn More
Social personalization the key to effective email marketing, says Mashable at ad:tech New York
Presenters at ad:tech New York discussed the synergy of social media and email, citing the benefits of personalizing each send through multiple segmentation dimensions for maximum relevancy and resulting engagement.
Learn More
Ecommerce spending grows 13 percent in third quarter
Market research firm comScore recently reported that ecommerce spending in the third quarter increased 13 percent in the third quarter of 2011 compared to 2010.
Learn More
Cutts, Singhal speak on state of search marketing at PubCon
Matt Cutts and Amit Singhal delivered the keynote address at PubCon Wednesday morning and said businesses must prepare their search marketing campaigns for the short- and long-term.
Learn More
Google says digital spend boosts offline sales: Ad:tech New York insight
Google’s Matthieu McAuliffe suggests that online marketing impacts offline sales, and businesses that want to measure their internet marketing ROI must dive into the data.
Learn More
Mornings, midweek critical to sharing in content marketing
A report from AddThis found that content sharing, which helps improve SEO, helps web marketing campaigns and is most popular in the early morning.
Learn More
Facebook offers three steps to social marketing success at ad:tech New York
At ad:tech New York, Facebook’s vice president of advertising, David Fischer, explained that integrating social into every element of marketing outreach can boost sales, and he offered three steps to success.
Learn More
Twitter Activity tab fully rolled out
The Twitter Activity stream, which was first announced in August, recently rolled out to all users after months of testing.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
