The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ecommerce companies using social media marketing to boost sales
Alibaba recently reported that 64 percent of ecommerce vendors have included optimism in their web marketing campaigns to improve sales during the holidays.
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Firefox, Bing partner on specialized browser
The integration of Microsoft’s Bing and Mozilla Firefox symbolizes the desperation the companies are feeling with Google dominating search and quickly converting web users to Chrome, its web browser.
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Google outlines promotion, coupon policies for Google+ Pages
Google outlined its policies for social media marketing practices on Google+ on Tuesday.
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SEO can help businesses attract Black Friday shoppers
A report from Experian Marketing Services found that email marketing, social media and SEO can all help businesses boost sales online and in-store during the holiday rush.
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Targeting mobile shoppers may boost sales during holidays
A report from Sybase and SAP said that 62 percent of consumers would purchase an item on their shopping list from a smartphone or tablet.
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Brand pages receive fewer Likes than social content
Social media marketing can help businesses improve sales, but they must target the correct audience, according to a new survey.
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Why Your PPC Campaign Needs SEO
Search marketers will see better PPC results when they invest in SEO – and search engine optimization brings plenty of benefits in its own right.
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Google+ Pages bring search giant into social marketing
After a long wait, Google announced the addition of Pages on Monday, which will open the network to enterprises of all sizes.
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