The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google searches hot on Halloween trend
Halloween-related search terms were among the most popular queries on Monday, and marketers should prepare to leverage other seasonal topics as the holidays approach.
Learn More
Social media marketing alert: Frustrated by Facebook, teens turn to Google+
Teens are spending less time on Facebook as a result of new changes to the platform, which could force social media marketing campaigns to adjust.
Learn More
Forty-one percent of companies struggle to create content for lead generation
The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.
Learn More
Content marketing: How SEO and thought leadership go hand in hand
Companies aiming for SEO success and/or industry thought leadership should recognize that these two goals are closely related, and content marketing can help businesses achieve them.
Learn More
StumbleUpon drives more than 50 percent of social traffic
Sharing branded content on StumbleUpon greatly increases its half life, extending its chances of winning engagement, according to a report from Simply Zesty.
Learn More
Twitter timeline updates to boost social media marketing appeal
Twitter content marketing may expand its reach as the site has made some adjustments to its Ttimeline to allow users to do more on the page, rather than navigating away to view media.
Learn More
Integrated marketing campaign boosts email subscribers for restaurant chain
Using social media and other marketing channels, Pei Wei Asian Diner recently used an integrated approach to increase its email marketing list by nearly 20,000 subscribers, which increased exposure to its social and
Learn More
Content sharing figures key to social media marketing ROI
Social media marketing has helped businesses improve sales, leads and overall web visibility, but some companies have found it difficult to quantify its success. Many marketers agree that content sharing figures are
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
