The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More than 70 percent of web users view video content
More than 70 percent of adults access video content on the web at least once per week, and many watch while consuming other media, including television and news content.
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SEO alert: Google factors ‘freshness’ into search results
Google fellow Amit Singhal reported on Thursday that the company has made an update to its algorithm that rewards fresh content, and brands might find publishing industry news helps them stay ahead of the search cur
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iPad still most popular tablet, prime platform for news content marketing
A report from DigitalMR found that the iPad is still the most popular tablet on the market, providing marketers with an opportunity to cater to owners’ online news content consumption.
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With more than 1 trillion monthly page views, Facebook key in social media marketing
With Facebook surpassing 1 trillion page views per month, its value as a social media marketing platform and SEO driver is growing substantially.
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Fifty-five percent of companies have closed deals through social media marketing
Fifty-five percent of companies have converted prospects contacted through social media marketing.
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Comments count for SEO: Google now indexing third-party app comments
Google will now index comments left on websites using third-party applications, such as Disqus.
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Study: SEO better than PPC for lead generation
A report from Webmarketing123 shows that B2B and B2C marketers say SEO campaigns are most likely to improve lead generation.
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Google+ now open to Apps subscribers
Google recently announced the integration of Google+ with Google Apps, which will allow users at businesses and universities to access the service – most likely lending a push to content sharing across the network.
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