The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Market It, and They Will Come: How To Build an Event Marketing Plan That Draws Crowds
Attendees can’t exactly flock to your event if they don’t know it’s happening. Here’s why an event marketing plan matters and how to build one.
Social Media Success With Jess
When Jessica Caroll isn’t obsessing over her dog, she’s slaying social strategy.
Sponsored Content: Everything You Need To Know (+ Examples)
What are the benefits of sponsored content marketing, and how does it work? We’re sharing best practices and examples to inspire your next strategy.
How To Create a Winning Brand Positioning Statement (Infographic)
Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.
16 SEO Questions Answered by 12 Industry Experts
Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website through organic search results.
5 Excellent Thought Leadership Examples To Learn From
These thought leadership examples will inspire you to find your own voice and footing in your specific niche.
6 Social Media KPIs for Social Media Marketing Mastery (Infographic + SlideShare)
There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.
Mobile Content Marketing: Everything You Need to Know
Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.
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