The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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7 customer success KPIs every business should track (Infographic)
Let’s look at the 7 metrics you need to track to get a complete picture of customer success:
What does a copywriter do? (infographic)
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.
How to come up with creative content ideas
Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.
5 of the best testimonial videos to inspire your own
We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.
Mobile advertising: A content marketer’s guide
Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.
The anatomy of a marketing ideation workshop (Infographic)
Is “innovative thinking” a business process? You betcha.
5 keys to crafting a killer marketing case study
A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.
What your ad impressions are telling you
An ad impression is the number of times a piece of content was displayed to a target audience.
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