The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Inception marketing works like a multichannel dream
Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner
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ExactTarget: 21 percent of online consumers are ‘news junkies’
The Organisation for Economic Cooperation and Development says that about 5 percent of all internet visits are related to reading news, but how many consumers does this figure translate into?
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Marketers who want to drive ad growth in the auto industry should go mobile
Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen.
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Coke generates social buzz by letting users create quality content
There’s something to be said for taking bold marketing steps to speak to consumers about a product, but there’s also something to be said for letting the product speak for itself.
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Bing releases new Webmaster Tools built ‘from the ground up’
With the Yahoo-Bing transition around the corner, Yahoo officials have predicted the two search engines will account for nearly 30 percent of U.S. searches.
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Google News proves ever popular, fights back against potential FTC regulations
Marketers looking to attract clicks to their sites know that getting content on Google News is a good way to catch consumers’ interests – Crunchbase relays Compete data showing that the site had more than 10 million
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Small businesses spending big bucks on advertising as content drives conversion
Marketers looking for big job opportunities should start investigating small business positions.
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Fwix launches local search engine
The geo-social movement is gaining ground each day, with Twitter launching Twitter Places and Foursquare accruing 1.8 million users in its first year.
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