The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers may benefit from emerging online video ad metrics
The rise of online video viewership is fast gaining the attention of marketers, and now new metrics on this emerging channel may help advertisers capitalize on consumers’ increased interest in watching content on th
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Twitter’s @earlybird seems slow to grow
In part of its ever-growing effort to monetize tweets, Twitter recently launched a new ecommerce account – @earlybird Exclusive Offers, which partners with businesses to retweet advanced promotions created for the s
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Bing’s ad share on the rise, Google still dominates
Good news for Microsoft and marketers who advertise on Bing – the search engine’s ad clicks are steadily increasing.
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Send the message that customer reviews matter: Vodafone sees email clicks increase with user rating links
Marketers looking to get through consumers’ cluttered inboxes should remember that recipients want to open emails that will offer them value.
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Skype/ fring battle indicates blogs can be good for brand management and link bait
When software company Skype was recently accused of blocking potential competitor fring from supporting video chat, it took charge of the situation by clarifying its friction with fring over product misuse on its co
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Facebook’s mobile open graph could create new geo- social marketing opportunities
The quick ascent of mobile marketing was clear at the recent annual MobileBeat conference, which was expanded to a two-day format to accommodate more speakers and prolong networking opportunities.
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Search marketers may soon end job searches thanks to rising SEM spend
While the economic environment is still fragile, internet marketers may rejoice to hear the news that the search engine marketing sector has proven robust in the second quarter of 2010.
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Google down in monthly searches, but are contextual searches the culprit?
The latest search engine rankings from comScore indicate that Google lost 1.1 percent of the search market share in June 2010.
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