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    A data request success: Conversion tracking gives hard numbers for online events

    Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.

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    Meet Brafton’s designer of the year: Annalise

    In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full…

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    Employee Spotlight: Meet Alex, analyst turned creative marketing writer

    First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen…

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    Social Media Madness: Which network is the best for marketing?

    In our version of March Madness, readers voted for the social network that’s best for marketing goals.

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    LinkedIn conversations drive referral traffic & social conversions

    Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

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    Top 3 things I learned at Social Media Week

    As a first time Social Media Week attendee at this month’s New York City conference, I took away a lot of great information that I know is going to benefit…

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    The writer’s struggle against repetition: How to break free of daily vocabularies

    It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.

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    Employee Spotlight: Meet Mike, writer turned content marketing manager

    With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton…

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    Proof of content marketing success in a post-keyword SEO culture

    SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.

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    Content marketing creates a space for effective healthcare outreach

    Healthcare companies must embrace the web as an information dispensary and publish content that educates about public health concern

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