The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Your GA4 Migration Checklist: Switch in 10 Steps
All companies using Google Analytics will have to migrate from UA to GA4 very soon. Here are some orderly steps to make the process work.
Learn More
5 Benefits of Branding for Businesses Big and Small
The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding.
Learn More
From the Music Industry to Content Marketing: How Sara Payne Found Her Rhythm
What do music and marketing have in common? They both require creativity and careful planning — a fact our senior project manager Sara Payne is well aware of. For some, working at a marketing agency was a stra
Learn More
15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
Learn More
This is the Biggest Content Creation Challenge
It’s a simple question with a not-so-simple answer: What aspect of content creation do you find most challenging? In theory, you’d expect people to pick the thing they are least good at in the content creation proce
Learn More
Brand Attributes: What They Are and How To Define Yours (Infographic)
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
Learn More
Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in
Learn More
The 5 Parts of a Marketing Plan That Every Company Needs to Succeed
At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
