The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engines ‘avoid duplicate content’
Search engines avoid offering their users duplicate content because diversity helps to improve search quality, an expert has remarked. Eric Enge, president of Stone Temple Consulting, made his comments in a post for
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Acquisitions ‘illustrate longevity of social media’
The way in which some of the planet’s largest media companies are acquiring social networking websites illustrates their importance, an expert has commented.
Rachel Hawkes, co-founder and edi
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Rachel Hawkes, co-founder and edi
Social media ‘generates long-term traffic’
Social media marketing can generate sustainable and meaningful traffic for a website, an expert has suggested. Industry commentator Jason Lee Miller, writing for online resource WebProNews, suggested that when conte
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Most ‘do not enter through home pages’
A website’s home page is no longer the main entry point for many online shoppers, research has revealed. Pindar Graphics has published findings which show that the majority of e-commerce users do not visit sit
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Mobile search take-up ‘to explode’
Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search Media, mad
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Speculation rises over aggressive Yahoo! takeover
The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.
Microsoft
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Microsoft
Ensure marketing copy is ‘interesting & relevant’
It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.
Louise Rijk, vice-president of sales and ma
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Louise Rijk, vice-president of sales and ma
SearchMonkey previewed by Yahoo!
Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will be displayed alon
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