The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New study examines differences between adult, child searches
The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behav
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SEO project goals must be handled with care, experts say
Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at Search Engine Watch. Enge writes
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Bing, Google spar over webmaster help pages
While the still-developing rivalry between Google and Microsoft’s Bing has already had a signal effect on search engine optimization (SEO), the two companies have lately taken to aping each other’s every
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Verizon slaps Google straight out of mobile search options
Telecom giant Verizon has peremptorily removed the option to use Google for smartphone searches on its network in favor of Microsoft’s Bing, angering some users and complicating the picture for search engine o
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Small-fry Midwestern design firm sues Microsoft over Bing name
Bing! Information Design of St. Louis has filed a lawsuit in that city’s Circuit Court accusing Microsoft of trademark infringement and unfair practices in naming its search engine Bing. Ars Technica reports t
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Domain name anarchy must be curbed for effective SEO, experts say
Search engine optimization (SEO) experts face one of the major headaches of their profession when trying to pad out a website’s domain names, according to experts. A relative lack of regulation and the presenc
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Mozilla vs. Google privacy spat complicated by Firefox search options
Remarks by Google CEO Eric Schmidt earlier this month on privacy concerns were condemned as cavalier and indicative of a poor understanding of the issue by Mozilla exec Asa Dotzler, who recommended in
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SEO researchers report that search volumes dropped in November
A study from search analysis firm Compete – posted at marketing website Seeking Alpha – says that there were 500 billion fewer searches performed in November of 2009 than in the previous month. Nearly al
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