The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Scammers misuse SEO to spread malware via Google Doodle
Cyber criminals have hijacked legitimate web pages and abused search engine optimization (SEO) techniques in order to spread a rogue anti-virus program to unsuspecting users interested in a recent "Google Doodl
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Microsoft flexes mobile SEO muscles with new Bing app for iPhone
Computing titan Microsoft has provided a new opportunity to increase the impact of mobile search engine optimization (SEO) with the release of a Bing app for the iPhone. Experts say that the focus of the Bing app is
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Google rolls out its own link-shortening service to compete with others
Search giant Google has launched its goo.gl link-shortening service, creating a potential showdown with the rest of that industry and further expanding Google’s reach into all manner of products involved with
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New video analytics package could put TwitVid over the top
Search engine optimization (SEO) practitioners looking to incorporate video into their efforts have a new tool at their disposal, thanks to TwitVid: The social media video sharing service rolled out a real-time sear
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Risk-averse SEO campaigns won’t fly in 2010
Rapidly changing trends in search marketing and search engine optimization (SEO) will force online marketers to embrace emerging options in their fields, according to Andrew Goodman. Goodman, writing in a guest colu
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Expert: SEO ‘best practices’ still required
Reports of the demise of search engine optimization (SEO) have been greatly exaggerated, according to Chris Boggs, writing at Search Engine Watch. Boggs writes that, despite the rise of cookie-based personalization,
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Yahoo jumps on board real-time search integration
Following the lead of Google, Yahoo has added a real-time search function into its search results, gathering tweet data from Twitter in order to present a fuller picture of the up-to-the-second happenings on the net
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Mozilla exec raises eyebrows with public rebuke of Google
An executive at Mozilla – maker of the popular Firefox web browser – has publicly recommended that Firefox users switch to Microsoft’s Bing from Google, citing privacy concerns raised by the latter
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