The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Four out of five isn’t bad: SEO expert pushes the ’80-20′ rule
Search Engine Watch’s Eric Enge writes that the so-called ’80-20′ rule – promulgated by sociologist and economist Vilfredo Pareto to say, largely, that 80 percent of effects are caused by 20 percent o
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Yahoo continues outsourcing trend with incorporation of PriceGrabber
Internet portal Yahoo announced yesterday that it would phase out its own Shopping Web Services API in favor of online shopping site PriceGrabber as of March 11 of this year. Search engine optimization (SEO) for eco
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Google News stops posting Associated Press content
An expired contract is behind the apparent absence of all new Associated Press content from Google News, throwing search engine optimization (SEO) for news media websites into disarray. Search Engine Land’s Da
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Hotchkiss: Google is the barometer of user intention
Search engine optimization expert (SEO) expert Gord Hotchkiss, writing for MediaPost, says that Google has a wealth of data that carry the potential to be transformative for the online advertising industry.Hotchkiss
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SEO for Chinese market could see battle between Baidu, Google
Chinese search engine Baidu has said that it will launch an ad-supported, Hulu-like video streaming service, which experts say will apply further pressure to Google as the two search giants fight for the bigger shar
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If you can’t join ’em, beat ’em: Google to launch Yelp competitor
Smartphone users have a new option for localized information in Google’s Near Me Now feature, which performs Google searches for nearby information without voice or text input from users. Search engine optimiz
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SEO visibility key concern for web design
Experts say that search engine optimization (SEO) concerns should be factored into the design of a website from the outset, rather than being treated as a separate issue to be dealt with by a separate team. Rob Garn
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HP search will default to Microsoft’s Bing
Microsoft CEO Steve Ballmer announced yesterday at the Consumer Electronics Show that his company’s Bing search engine will be the default option on new computers made by Hewlett-Packard, which could have a me
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