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    SEO

    Penguin 4.0 is here: Don’t get caught on thin ice

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    It’s been a long time coming. Penguin 4.0 is here, and we’ve got 3 tips to help you avoid penalties.

    SEO

    Get to know the anatomy of a Google SERP

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    Noticed the first page of Google SERPs is a little busy? Here’s our “anatomy of a Google SERP,” and how the features can affect your marketing efforts.

    SEO

    SEO in 2016: 4 areas you may need to modernize

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    SEO isn’t what it used to be. Treat your audience like people, not machines. Your content will appeal to them, and Google will reward you.

    SEO

    Why keywords are still essential for your content strategy

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    Keywords may be less important for SEO, but they’re still absolutely essential for your content marketing strategy. Here’s a look at why they’re here to stay.

    SEO

    Get the full SEO picture for 2016 with these 10 free tools

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    The first step to boosting engagement is increasing your qualified traffic. Here are our favorite free tools for keeping your site’s SEO up to date.

    SEO

    Audit (and improve) your site’s SEO with conversions and engagement in mind

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    A good site will likely have a healthy SEO. A great experience can lead to a high CRO. Here’s our checklist to evaluate your SEO, with conversions in mind.

    SEO

    Why Wikipedia and IMDb’s user intent strategies work so well

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    Great SEO is deeper than keywords. It requires understanding people. Satisfying a user’s intent is one of the largest tasks for ensuring healthy SEO.

    SEO

    What you can learn from the mobile lifestyle of Google’s head of Search

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    How do executives at Google search on mobile? Learning from the engineers & influencers at Google can help shed light on how to best optimize your own site.

    SEO

    2016 in search: Predictions for quality, intent & SEO

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    We’ve seen shifts toward a more mobile web, higher quality standards and ranking based on satisfying user intent. Here are our predictions for search in 2016.