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    SEO

    Internal linking best practices for SEO

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    Internal links are an often overlooked component of SEO and web design strategy. But they’re instrumental to site visitors and search engine crawlers in so many ways.

    SEO

    Organic vs paid traffic: A guide to understanding and capitalizing on both

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    Organic marketing is a long game, while paid is a short game. How can you incorporate both for maximum ROI in 2019?

    SEO

    Quarterback performance according to search metrics (infographic)

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    Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

    SEO

    Is your website accessible to everyone? [+ downloadable web accessibility checklist]

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    Website accessibility refers to the ability of a person to access a website regardless of disability type or severity of impairment. Here’s how to build a website that is ADA compliant.

    SEO

    12 benefits of landing pages for content marketing

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    Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.

    SEO

    7 SEO memes we can’t live without

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    Some quick lessons in SEO brought to you by internet memes.

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    SEO

    Google Maps marketing for B2B brands: What you need to know

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    Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.

    SEO

    What every marketer should know about keyword discovery

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    The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.