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    SEO

    Quarterback performance according to search metrics (infographic)

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    Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

    SEO

    Is your website accessible to everyone? [+ downloadable web accessibility checklist]

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    Website accessibility refers to the ability of a person to access a website regardless of disability type or severity of impairment. Here’s how to build a website that is ADA compliant.

    SEO

    12 benefits of landing pages for content marketing

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    Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.

    SEO

    7 SEO memes we can’t live without

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    Some quick lessons in SEO brought to you by internet memes.

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    SEO

    Google Maps marketing for B2B brands: What you need to know

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    Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.

    SEO

    What every marketer should know about keyword discovery

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    The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.

    SEO

    How to hire an organic SEO consultant

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    When it comes to a company’s success, its ability to get its name out there and support its online presence is key. And in this realm, there are three little […]

    SEO

    The best keyword optimization techniques for 2019

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    Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?