The Essential GEO Glossary: 34 AI Search Terms Every Marketer Should Know
Learn the essential AI search and GEO terms every marketer should know, from RAG and AEO to entity engineering, AI visibility and prompt clusters.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Organic Search vs Paid Search: Which Is Right for You? (Infographic)
Organic search vs paid search — both strategies seek to drive clicks and conversions, but their approaches are different. Here’s what you should know.
Google’s June 2026 Spam Update Has Finished Rolling Out
Read on for the latest information about Google’s spam update in June 2026 and how websites can ensure compliance with spam violation policies.
What Is a Slug in SEO? Everything You Need To Know
Learn what a slug in SEO is, why it matters and how to write SEO-friendly URLs that improve user experience and support search performance.
Lost Organic Traffic? Here’s How To Tell Whether It Actually Matters
Lost organic traffic? Learn how AI search is changing SEO, when traffic loss matters and how to focus on the metrics that drive business results.
Q&A from Winning Strategies for SEO, GEO & AI Visibility: Brafton Webinar
We just wrapped up our latest webinar, “Winning Strategies for SEO, GEO & AI Visibility,” hosted by Philip Weafer, Associate Vice President of SEO at Brafton, and Adam Barber, Chief Commercial Officer at Brafton. It was a great session with more than 130 people attending — many with excellent questions for our hosts! In this… Read more »
Types of Search Engines and Strategies for Optimized Marketing Efforts
More search engines are being created each day. Which ones should you really focus on? Find out here.
Why We’re Hosting a Webinar on the Future of Search
AI is reshaping search. Learn what to expect from our upcoming SEO, GEO and AI visibility webinar and why modern search requires a broader strategy.
5 Free Traffic Sources That Yield Big Results (Infographic)
When it comes to generating website traffic, paid sources can’t hold a candle to free sources.
Google’s May 2026 Core Update Has Finished Rolling Out
Read on for the latest information on Google’s core update in May 2026 and how websites may be impacted by AI search visibility and ranking volatility.