SEO

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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SEO Rebeka Meszaros

Google Enhances Vacation Rental Listings with New Markup Support

On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it’s a cozy cabin or a large house — will be quicker and easier for travelers.  Let’s examine how Google’s dedication to enhancing the… Read more »

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SEO Rebeka Meszaros

How To Use Domain Authority as a Link-Building Metric

Domain Authority (DA) is at the forefront of modern SEO strategies: It serves as a crucial indicator of a website’s credibility and its potential to rank in search engine results.  Our guide focuses on unraveling the nuances of DA and its application in enhancing link-building strategies. We’ll explore how to interpret DA scores, enhance your… Read more »

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SEO Rebeka Meszaros

SEO Without Link Building: 10 Best Ways To Rank Without Backlinks

Venturing into SEO without the traditional anchor of link building offers a refreshing approach to digital marketing. Often, the focus on acquiring backlinks and guest posting overshadows other vital elements like quality content, internal links and user experience optimization. This shift in focus opens up a spectrum of strategies that can enhance a site’s visibility… Read more »

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SEO Rebeka Meszaros

Google Unveils New Visibility Features for Educational Courses

In a groundbreaking update, Google has launched new features aimed at enhancing the online visibility of educational courses. This initiative, effective as of November 15, 2023, marks a significant shift in how course information is presented on Google Search. Enhance Course Discovery With Structured Data Google’s latest feature encourages course providers to use enriched structured… Read more »

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google october core update
SEO Ben Crosby

Google’s November Core Update

On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is uncommon, but Google also has different core systems in its ranking process. As Google’s developers noted in a Q&A session, “This month’s core update involves… Read more »

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SEO Rebeka Meszaros

Understanding Voice Search for Search Engines

Voice Search Optimization (VSO) is revolutionizing the digital marketing and Search Engine Optimization (SEO) landscapes. With the rise of voice-activated devices like Google Assistant, the way we search the web is undergoing a transformation. If you’re a marketer looking to stay ahead of the curve, join us as we unpack the intricacies of VSO and… Read more »

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SEO Anthony Basile

What is an SEO Company and How Do They Work?

Your business can’t reach its potential if no one can find you. That’s an obvious statement, but an important one, and one that demands a response. In today’s digital-first business climate, how can you make your company discoverable online? The answer lies in search engine optimization (SEO). This is a pillar of the modern marketer’s… Read more »

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