Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into stories about creating compelling infographics, minimizing content marketing pain, boosting blog ROI and much more.

An infographic on how to create infographics?!

Impeccable infographics

It’s difficult to overestimate the importance of visuals in content marketing, and in the pantheon of effective visual assets, infographics are the star. We went full meta and created an infographic that outlines how to craft compelling infographics. Come for the pretty pictures, stay for the actionable information. Your marketing strategy will thank you. Click here to see more.

Mapping your mobile

It’s the Year of the Rooster, according to the Chinese zodiac, but it’s also the year of getting your mobile content marketing strategy squared away. Fortunately, the team at WebCEO has created a handy dandy checklist of mobile ranking factors for 2017 that was recently published on Search Engine Journal. Is your mobile strategy up to snuff? Read on to find out.

Less pain, more gain

Executing an effective content marketing strategy can be an expensive endeavor. Between salaries, software and every other cost involved, you owe it to yourself to minimize the pain and do all you can to ensure success. Luckily, Brafton Associate Vice President of Account Management Joe D’Angelo is here to help you do just that with some valuable tips and tricks. Learn more here.

Keyword conundrums

Keyword ranking is a tricky beast. You constantly have to walk the tightrope between the words you want and the ones you can actually rank for. That said, nothing is impossible if you set the right strategy in motion. Let the team at Moz walk you through a recent case study showing how they were able to rank No. 1 for a competitive keyword in just three months. Find out how they did it.

Marketing should make you fall in love with a brandBodacious branding

Talking about what makes a successful marketing strategy is one thing. Seeing it in action is another entirely. Let Brafton.com Managing Editor Samantha Gordon explain how she came to fall in love with a certain brand, due in no small part to its video marketing and social media skills. At the very least, reading this blog post may help you get a better night’s sleep. Click here to see what we mean.

Storytelling secrets

Visual marketing is more than just grabbing audience attention with arresting images. It’s also about storytelling. That said, it can be difficult to parse best practices from the latest trends. Fortunately, the team at Libris has created an on-demand webinar focused on visual storytelling hacks for 2017, covering which tools will help you see higher return on investment. Find out which trends are worth your time.

Boost your blog ROI with these best practices.Taking blogs from boring to brilliant

Blogs remain an essential piece of the content marketing puzzle. In fact, they tend to act as your first introduction to potential customers, letting audiences know what they can expect from you and your brand. With that in mind, allow Brafton’s Tressa Sloane to highlight five ways you can upgrade your blog into a lean, mean ROI-producing machine. Read more here.

Investigating influence

The state of the content marketing union is strong, according to a new infographic from IZEA. And the influencer marketing space isn’t doing too shabby, either. Published by MarketingProfs, the infographic spotlights current spending patterns, marketer preferences and consumer perceptions as it all relates to content and influencer marketing. Find out what’s new in your industry here.

That’s the end of the show for this week, folks. Return next Friday for more of the web’s best and brightest content marketing stories.

Eric Wendt

Eric Wendt is a writer and editor at Brafton. He discovered his love of words after realizing he was terrible at math. If he's not updating his Tumblr with poetry he's too embarrassed to share, there's a good chance he's out in search of the perfect pale ale.