Brafton’s Weekly Content Marketing Roundup features the latest news in the world of content marketing. This week, we take a closer look at how long it takes to see SEO benefits, the relationship between keywords and hashtags, how one company increased email response times, and much more.

SEO results take more time than you might think

There are no quick wins when it comes to SEO, according to a new Google video. The search tech advises that marketers need to wait four months to a year to see the potential benefits of their SEO efforts. In the video, you’ll also learn tips on how to hire SEO firms, so check it out here.

Detailing the switch from traditional to digital marketing

In the latest blog in our Leading Edge series, Brafton CEO Richard Pattinson examines how one of our clients transitioned from traditional print marketing to a digital strategy. At first, the company saw little success, but after rebranding and producing thought leadership content, the client has effectively adapted to the shifts in the market. Read the blog.


Keywords help hashtags, and vice versa

They may seem separate when it comes to marketing strategy, but keywords and hashtags share several similarities. When researched correctly, then can not only help inform you but each other as well. In this article, we outline the relationship between hashtags and keywords. Check it out to learn more.


Personalization boosts email response rates

Marketers spend a lot of time analyzing their email campaigns, sometimes only to be disappointed with the dismal results. But one company increased its email response rate by customizing and personalizing the emails it sent, among other strategies. You can read all the details featured on Moz here.

Dive deeper into your site’s rankings with Search Console

Search Console gives your website the health check it needs.If you haven’t started using Google’s Search Console, now is the time to get on it! Search Console, which is just the rebranded Webmaster Tools, allows marketers to analyze and manage their company’s site performance on Google SERPs. Brafton’s Senior Content Specialist Eric Wendt, along with Director of Digital Marketing Strategy Jeff Baker, provides all the info on the the updated resource. Just click this link.


Improving your content strategy for SEO

Creating content just for the sake of creating it isn’t going to get you anywhere. That’s why every content strategy needs to have a strong SEO component. This recent report from Clutch highlights the best content marketing practices for improving SEO, how to evaluate the quality of your content and much more. Check it out.

Want more ways to boost your SEO in 2017? Check out our latest eBook:

Brafton sure does LOVE content marketing

Fall in love with these content marketing pickup linesValentine’s Day may be over, but at Brafton, we’re still feeling the love for content marketing! We asked our staff to come up with their cleverest, cheesiest content marketing pickup lines. My personal favorite: “Can you grant me Google Analytics access… to your heart?” Read it for a good laugh.


That’s it for this week, but check back next Friday for our latest roundup of news and trends in content marketing!

Tressa Sloane is the Sr. Manager of Editorial Development in Boston. Born a Southern belle, she now resides in the chilly (but wicked awesome) Northeast, and when she's not learning everything she can about content marketing, she's obsessing over Elvis, Auburn football and France.