3 ways to stand out from the competition in organic search
Everyone has a blog. You need to stand out. A few quick and easy steps to give your content strategy a leg up over the competition.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed
Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.
The difference between targeting demographics & creating personas (in under 3 minutes)
How can you be sure your content is being seen at all, let alone by the right people?
How to get your entire company on board with a content strategy
One effective way to get more people excited about your content strategy is to start with those closest to your business – your employees!
3 YouTube marketing metrics to improve video ROI
Three video metrics found in YouTube Analytics that can improve your YouTube marketing results.
Is “branded content” killing your content marketing?
What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.
4 tips to conduct a quality check for your content
Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .
How to shed light on “dark social” referral traffic in Google Analytics
Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.
How to create content for different audiences
Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.
4 Reasons to increase your video budget
Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of their big end of year campaigns, while also working on next year’s budgets. If you’re in budget-planning mode – you’ll want to listen to my… Read more »