The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The 7 Functions of Marketing: A Field Guide (Infographic)
Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.
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What Marketers Still Struggle With in AI and How To Get Better Results
What are marketers struggling with when using AI? Explore Brafton’s research on AI content challenges, training and practical ways to improve results.
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20 Cold Email Subject Line Examples — That Actually Get Responses (Infographic)
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
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Creative Workflow Management Strategy: Tools, Tips and How To Get Started
Explore creative workflows and workflow management, including tips, tools and how effective workflow management positively impacts your teams.
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What’s Worrying Marketers About GEO? Digging Into 9 Distinct Concerns
Worried about generative engine optimization (GEO)? You’re not alone. Find out what concerns marketing professionals about this new practice.
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Lending a (Strategic) Helping Hand: How Kara Murphy Became Brafton’s Emergency Contact
Meet Kara Murphy, Brafton Senior Content Marketing Strategist, and discover how empathy and authenticity shape her work at Brafton.
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Topic Clusters for SEO: How To Build Content Clusters With AI
Learn how topic clusters improve SEO and AI search visibility and how to use AI to research, organize and build effective clusters.
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ChatGPT Ads: What We Learned Spending $1,524 on OpenAI’s Ad Platform
We spent $1,500 testing ChatGPT ads. See what Brafton learned about costs, conversions, targeting and whether the platform is worth testing.
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