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    30 ways to win at blog promotion

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    Ever hear of Whole30? This is sort of like that, only not at all. You can eat whatever you want and you learn all about blog promotion.

    7 of the best blog content planner tools

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    Your content planner isn’t just a calendar – it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.

    Your blog marketing probably isn’t as strategic as it could be, and you know it

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    What does your blog contribute to your marketing goals? Are you blogging just for the sake of blogging? Stop it.

    10 content marketing experts draft their ideal assets for ROI

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    Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

    How versatile writers master different voices

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    How do content writers manage to pivot between subjects, styles, tones and audiences so seamlessly? Here’s Brafton’s take on how one writer can master multiple voices.

    The Content Marketing Weekly: Relationships, regrets and ROI reports

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    CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.

    What it’s really like to be a web content writer and what that means for your business

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    Life as a web content writer is a commitment to discipline, good habits and creative self-care.

    Sarah Carlson: An expert eye for video blogs

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    Sarah Carlson’s journey from theater starlet to video blog wunderkind is a story you can’t miss.

    A guide to the best inbound marketing tools of 2018

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    From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns. Here’s our list of the best 18.