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    The best content marketing software of 2018

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    The immortal Billy Shears once said, “I get by with a little help from my friends.” A nice sentiment, and one that holds true for the content marketing world as…

    Everything you wanted to know about influencer marketing

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    We get it. Reaching out to your target market is tough. It’s so much easier to develop a relationship with a single person, then have that person tell their thousands…

    Why you need long-form content (and why your readers will love it)

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    Long-form content takes many, well, forms. In 1913, French novelist Marcel Proust began publishing what is still considered to be the longest novel of all time, a multivolume epic titled,…

    Telling a story with data

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    Writing is an inherently creative pursuit, but relying on your staff’s wit, prose and mastery of the English language alone to guide your content marketing strategy is a fool’s errand.…

    The Content Marketing Weekly: Unsung Heroes Edition

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    The calendar says that spring has finally sprung – in theory, anyway. Your results may vary. If you’re digging out of a rare April snowfall or bundling up against unseasonable…

    Proud partnership: Updates on Brafton’s work with Family Reach

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    Did you meet Brafton’s charity of the year? Crash course refresh: Family Reach is the incredible nonprofit that helps families fighting cancer overcome the financial hurdles that come with the…

    Listen: How to use sound in your content writing

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    Sonic considerations aren’t for poetry only. Make your content sing to improve readability and reader engagement.

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    What are Rich Snippets, and why should I care about them?

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    Rich chocolate. Rich humor. That 1994 Macaulay Culkin film, Richie Rich. These are just some of our favorite flavors of richness. But you don’t need to be a coder or…

    How to write a great case study

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    If you’ve ever relied on Yelp, Pitchfork or Roger Ebert to tell you what’s good and what’s not, you know how important good reviews are. Case studies give your business the power of a great review that’s strictly under your control.