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    Mobile Content Marketing: Everything You Need to Know

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    Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.

    9 Marketing Podcasts Every Content Marketer Needs To Hear

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    Two things we love at Brafton? Marketing and podcasts. Put those together, and you have a whole bunch of happy marketers.

    Marketing Assets for Every Stage of the Sales Funnel + Examples

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    Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.

    How To Measure Brand Awareness: 5 Ways That Work

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    Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.

    The Essential B2B Digital Marketing Guide

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    B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.

    4 Brand Tone of Voice Examples To Use When Building Your Own (Infographic)

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    10 Tried and True Podcast Interview Questions

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    Engaging, open-ended podcast questions give guests the opportunity to share their experiences and expertise in a relaxed, conversational manner.

    8 Types of Infographics You Should Be Using in Your Content Marketing (Infographic)

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    Infographics perform astronomically well on social, advance your branding campaigns and convince audiences that your company is creative, versatile and digitally elegant. Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages.

    Hashtag Social Media: Brafton’s Monthly Roundup From the Social Team

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    Roses are red. Violets are blue. We love social. How about you? Here are the latest social media news and updates from our very own social team.