The Content Marketing Weekly: Summer School Edition

Ever hear of Whole30? This is sort of like that, only not at all. You can eat whatever you want and you learn all about blog promotion.

Your content planner isn’t just a calendar – it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.

What does your blog contribute to your marketing goals? Are you blogging just for the sake of blogging? Stop it.

Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

How do content writers manage to pivot between subjects, styles, tones and audiences so seamlessly? Here’s Brafton’s take on how one writer can master multiple voices.

CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.

Life as a web content writer is a commitment to discipline, good habits and creative self-care.

Sarah Carlson’s journey from theater starlet to video blog wunderkind is a story you can’t miss.

From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns. Here’s our list of the best 18.