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    Marketing strategy vs. tactics: The most important distinction in marketing

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    Tactical marketing and strategic marketing are not the same – and blurring the line between them could smother any hopes of achieving your goals.

    How to create a brand messaging framework in 5 steps

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    A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.

    7 customer success KPIs every business should track

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    Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

    6 email templates to use when asking for reviews

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    Let’s walk through the basics of a feedback request, and take a close look at some of the very best email templates asking for reviews.

    How to calculate the cost of email marketing

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    Email marketing is one of the most popular drivers of customer loyalty.

    5 LinkedIn InMail best practices

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    What does it take to turn LinkedIn InMail direct messages into effective targeted marketing tools?

    What is ABM, and is it right for you?

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    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

    How to get started with organic marketing

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    Don’t worry, I’m not going to make a pun about organic food and organic marketing.

    The 5 parts of a marketing plan that every company needs to succeed

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    At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.