The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Experiential Marketing: Why Brands Are Betting on Experiences Over Ads — and the Campaigns Getting It Right
Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with.
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How To Build an AI Agent With ChatGPT: Breathe Life Into Your Intent
Learn how to build an AI agent using ChatGPT in five practical steps, from selecting a model to setting up guardrails.
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Digital Marketing for Small Business: How To Choose the Right Channels and Build a Strategy That Drives Growth
Learn what digital marketing is, which channels work best for small businesses, and how to build a strategy that drives growth without a big budget.
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How Small Businesses Can Use AI for Content Without Sacrificing Their Personal & Hospitable Touch
Small businesses are embracing AI for content creation. Here’s how to save time and resources without sacrificing customer trust or your human touch.
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A Simple Video Script Template: Execute Powerful Storytelling
A good video script template is a reliable way to plan and execute your next marketing video. Use this Brafton guide to get started.
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Internal Linking for SEO and GEO: Best Practices for 2026
Internal links and linking strategies are critical for SEO. Learn how anchor text, link building and site structure drive crawlability, rankings and GEO.
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September 2026 AI in Marketing Roundup: AI Shopping Gets Messy, ChatGPT Ads Evolve & Rogue Agents Raise Concerns
September’s AI marketing news includes agentic shopping clashes, new ChatGPT ad experiences, growing creative AI adoption and concerns about rogue AI agents.
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How To Optimize for AI Overviews & Increase Your Brand Visibility on Google (Infographic)
AI Overviews dominate SERPs. Here’s how to optimize for AI overviews so your content gets served to customers in generative search answers.
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