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    Mobile advertising: A content marketer’s guide

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    Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.

    Developing a blog content strategy: A step-by-step guide

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    Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.

    The anatomy of a marketing ideation workshop (Infographic)

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    Is “innovative thinking” a business process? You betcha.

    5 keys to crafting a killer marketing case study

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    A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.

    Blog planning: Tools and tips to power your content strategy

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    Every successful blog begins with a planning phase. These tools and tips will help you develop consistent, quality content.

    What is a brand ambassador? Here’s everything you need to know

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    Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.

    The science behind clickbait titles (and how to use them responsibly)

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    Your audience deserves better than clickbait titles that over-promise and under-deliver. Here’s how to keep your headlines honest & helpful.

    How to create a pillar page that drives tons of traffic

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    A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.

    LinkedIn articles: Pros and cons + 4 tips for success [Infographic]

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    If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.