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    Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

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    Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

    How To Create a Strategic Marketing Process: 5 Steps for Success (Infographic)

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    Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.

    What Is Visual Storytelling? (With Examples + Infographic)

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    What is visual storytelling and how can your brand use visual media in your marketing? Learn from these visual examples.

    The Difference Between PR and Marketing & Why It Matters

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    What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.

    The Best Newsletter Names We’ve Ever Seen

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    The email newsletter is king – and these are the best, most catchy newsletter names we’ve ever seen.

    4 Copywriting Skills You Need to Succeed (Infographic)

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    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

    10 Promotion Ideas to Drive More Sales (Infographic)

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    If you’re in need of ideas for your next wave of promotional messaging, we’ve got you covered. Get creative and jumpstart your sales with these ideas.

    12 Brand Positioning Statement Examples and Why They Work

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    What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

    6 Brand Tone of Voice Examples to Use When Building Your Own

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.