The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Everything You Need To Know About ChatGPT’s Self-Serve Ads Manager
Learn how ChatGPT’s new self-serve Ads Manager works, its targeting capabilities, key benefits for brands and how to launch your first AI-powered ad campaign.
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Anthropic Files Its Initial Public Offering (IPO) Papers
Anthropic filed for an IPO, becoming one of the first major generative AI startups to do so. Here’s why it matters and what enterprise marketers should know.
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SEO Isn’t Dead: How GEO and SEO Work Together in the Age of AI Search
Explore GEO vs. SEO, including their similarities, differences and why GEO is evolving alongside SEO instead of replacing it in digital marketing.
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Agentic AI Explained: How Autonomous AI Is Transforming Business Operations
Discover what agentic AI is, its key components, benefits, challenges and real-world applications. Learn how businesses adopt agentic AI systems today.
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The 4 Biggest Challenges in AI Content Creation
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
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YouTube Is Fueling AI Search Results — Here’s How To Make Your Videos Discoverable
YouTube is becoming a major source for AI search results. Learn how to optimize video content for GEO and improve AI visibility with metadata, transcripts, timestamps and more.
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From HR to Marketing Hero: Daiany’s Tale of Strategy and Success
Daiany Santata is a Jane of All Trades at Brafton. Discover how she became the heroine in her own story by saying yes to new opportunities and challenges.
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The Evolution of Marketing (Infographic)
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
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