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    The power of cross-channel consistency for SEO and beyond

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    From storytelling to credibility, consistency in cross-channel marketing supports far more than SEO.

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    Top 6 LinkedIn changes rocking the content marketing world in 2017

    From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.

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    How to post on Pulse to reach the heart of the conversation

    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.

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    We rank No. 1 for a keyword we didn’t earn

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    We took a closer look at a top ranking blog post and found we really didn’t deserve to be first in the SERP. Here’s what happened and how we’re fixing it.

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    Rethinking social media strategy in 2017 [success story]

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    One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.

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    Walkthrough: Lead generation from paid social ads [eBook]

    Unlock your potential with this eBook, and level up your social media marketing game by equipping paid ads to win more leads.

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    How to select social networks for your content promotion goals [infographic]

    Overwhelmed by your social media marketing options? Always opt for the one that delivers the most ROI.

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    The power behind customer case studies and testimonials

    Your happy customers can bring you even more business when you create engaging bottom-of-the-funnel content marketing assets: case studies and testimonials.

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    Perfect your content posting frequency for ultimate reach and engagement

    From posting on your blog to sharing on social and via email, publishing frequency makes a huge difference, and we’ve got the tips to help you get it right.

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