The 7 functions of marketing: A field guide (Infographic)

Brand perception is how customers see and evaluate you. While it is consumer-driven, content marketing plays an important role in reinforcing it.

Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.

This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.

Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.

Marketing and sales alignment is always beneficial for a company, but not always easy. Start collaborating with your sales team effectively by asking these key questions.

2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.

Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.