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    A content marketer’s guide to distributed content

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    The vast majority of content published on the web sees close to zero engagement. Here are the best tips and tricks for distributing your content effectively.

    ‘Above The Fold’ weekly recap: Francis and Jeff cope with failure

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    As Francis and Jeff learn all too well in this episode of “Above The Fold,” content marketing missteps are inevitable, but how you respond is sometimes as important as avoiding them altogether.

    The best interactive marketing examples of 2018

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    Every completed call to action deserves an equal reaction. When your customers reach out to your brand, is anyone around to hear them?

    4 cold email templates for every business

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    Need help crafting a cold email? We’ve got you covered with these explanations and templates!

    SEO

    The best keyword optimization techniques for 2018 (ebook)

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    Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?

    Why email is the undisputed king of marketing (infographic)

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    This infographic from our buddies at EmailMonks proves once and for all that email marketing reigns supreme.

    The Content Marketing Weekly: Optimizing at the speed of audiences and Google

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    This week we avoid talking about Becca Kufrin’s pick, but we do get into changes with Google Ads, when to write meta descriptions and more.

    ‘Above the Fold’ podcast looks behind the scenes of content marketing

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    Tune in as industry veterans Jeff Baker and Francis Ma discuss everything under the sun, but mostly content marketing.

    SEO

    Rant: The trouble with SEO agencies

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    Here are some red flags that you’re working with the wrong SEO agency.