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SEO

How to Plan for Zero Click Searches in Your SEO Strategy

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Are you familiar with zero click searches? Learn all about the term and how to optimize for it in this blog post.

Company Newsletters: Top Examples and Tips for Creating Your Own (Infographic)

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Take a look at some of the best company newsletters in marketing and learn how to create, structure and distribute your very own.

Email Marketing Agencies: Your Partners in Email Excellence

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What are email marketing agencies and how can they help take your emails to the next level? Let’s take a closer look at this promising partnership!

How to Complete a Brand Audit (Infographic)

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Step-by-step instructions on how to complete a brand audit for your business.

Wearing Many Hats With Estrella Alvarado

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Learn how Estrella Alvarado transitioned from a career in arts and culture to one of Brafton’s most multi-talented and passionate SEO and Demand Gen Specialists.

What Is Digital PR and How Does It Work?

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Digital PR sits at the intersection of traditional public relations and modern digital marketing — here’s how it works and why your brand needs it.

14 Must-Try Creative Marketing Ideas for 2022

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Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.

Hashtag Social Media — Musings From Brafton’s Social Team — Finally, Fall Edition

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Fall is just around the corner, and personally, I can’t wait. 🍂
The crisp morning air, hot coffee, maybe even a PSL? Sign. Me. Up.

What Is a Customer Archetype and How Do You Make One?

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Understand the behaviors and personalities of your core customer segments by creating and leveraging customer archetypes. Here’s how.