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How to Plan for Zero Click Searches in Your SEO Strategy


Are you familiar with zero click searches? Learn all about the term and how to optimize for it in this blog post.

Company Newsletters: Top Examples and Tips for Creating Your Own (Infographic)


Take a look at some of the best company newsletters in marketing and learn how to create, structure and distribute your very own.

Email Marketing Agencies: Your Partners in Email Excellence


What are email marketing agencies and how can they help take your emails to the next level? Let’s take a closer look at this promising partnership!

How to Complete a Brand Audit (Infographic)


Step-by-step instructions on how to complete a brand audit for your business.

Wearing Many Hats With Estrella Alvarado


Learn how Estrella Alvarado transitioned from a career in arts and culture to one of Brafton’s most multi-talented and passionate SEO and Demand Gen Specialists.

What Is Digital PR and How Does It Work?


Digital PR sits at the intersection of traditional public relations and modern digital marketing — here’s how it works and why your brand needs it.

14 Must-Try Creative Marketing Ideas for 2022


Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.

Hashtag Social Media — Musings From Brafton’s Social Team — Finally, Fall Edition


Fall is just around the corner, and personally, I can’t wait. 🍂
The crisp morning air, hot coffee, maybe even a PSL? Sign. Me. Up.

What Is a Customer Archetype and How Do You Make One?


Understand the behaviors and personalities of your core customer segments by creating and leveraging customer archetypes. Here’s how.