Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jun 25, 2026 Content Marketing Molly Ploe

Different Types of Website Bots and Crawlers: How To Identify, Manage and Handle Them Strategically

Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.

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Jun 24, 2026 Content Marketing Lindsay Stevens

AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey

These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.

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Jun 24, 2026 ai Aleisha White

AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits

AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.

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Jun 23, 2026 Content Marketing Jesse Templeton

AI in Marketing: What Marketers Really Think

Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.

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Jun 23, 2026 ai Chad Hetherington

AI and the Content Supply Chain: Looking Beyond Faster Content To Create Stronger Workflows

AI speeds up content creation, but the best value comes from improving the full content supply chain — from planning and approvals to governance and performance.

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