• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox.

    What is account-based marketing, and is it right for you?

    sep
    sep

    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

    Continue reading

    The Content Marketing Weekly: Updates on Google, AdWords, LinkedIn and Link Building

    Love may be in the air, but the only thing we’re sweet on is the CM Weekly.

    Continue reading

    Tracing Brafton’s history with Patrycja Podrazik

    sep
    sep

    From a tiny office to modern-day marketing splendor, Patrycja Podrazik’s seen it all. She currently works in video, which she says is an important style of content you shouldn’t miss out on.

    Continue reading

    How to quantify content marketing with cost per lead and cost per sale

    sep
    sep

    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

    Continue reading

    Why you need to make 2018 all about video

    sep
    sep

    When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.

    Continue reading

    How to create an SEO marketing plan

    sep
    sep

    Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.

    Continue reading

    The Content Marketing Weekly: New Google Search Console, Mobile App Discovery Trends and More

    The dust in Philly has settled, the torch in PyeongChang has been lit and the groundhog has spoken. Now it’s time for the CM weekly — your source for the week’s most important marketing news.

    Continue reading

    What your business needs to know about Facebook’s 2018 algorithm change

    sep
    sep

    Facebook algorithm changes are going to have a major impact on how businesses use the social media giant. Here’s what you need to know to succeed.

    Continue reading

    Your complete guide to website content optimization in 2018

    Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic rankings, revitalize existing collateral and show ROI. If only there were a handy guide…

    Continue reading

    Have any marketing questions?

    Ask a Marketer