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    How to measure content marketing ROI

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    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field,… Read more »

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    Everything you need to know about earned media

    Earned media is about identifying your influencers and converting them into brand advocates.

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    Why your marketing strategy needs user-generated content

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    Isn’t it great to receive a helping hand? User-generated content is just that, boosting your marketing and SEO strategies with minimal effort on your part.

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    What is account-based marketing, and is it right for you?

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    Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?

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    The Content Marketing Weekly: Updates on Google, AdWords, LinkedIn and Link Building

    Love may be in the air, but the only thing we’re sweet on is the CM Weekly.

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    Tracing Brafton’s history with Patrycja Podrazik

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    From a tiny office to modern-day marketing splendor, Patrycja Podrazik’s seen it all. She currently works in video, which she says is an important style of content you shouldn’t miss out on.

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    How to quantify content marketing with cost per lead and cost per sale

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    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

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    Why you need to make 2018 all about video

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    When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.

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    How to create an SEO marketing plan

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    Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.

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