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The True Value of Content in Advertising (Plus 4 Examples)


Content in advertising is an essential part of growing your customer acquisition. Here, we explain where the worlds converge and the types of content marketing you can use.


Your Local SEO Checklist to Boost Search Engine Rank (Infographic)


Following this local SEO checklist will help you avoid common mistakes and ensure that your website is optimized for maximum visibility.

5 Content Marketing Challenges Everyone Has To Face


From finding and snaring an audience to managing your content calendar, see what’s ahead of any marketing strategy worth its weight in words.

5 Google Display Network Best Practices Driving Campaign ROI (Infographic)


Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

Hashtag Social Media — Musings From Brafton’s Social Team — Are you feeling lucky for St. Patrick’s Day?


Are you feeling lucky for St. Patrick’s Day? ☘️ This year is expected to be the biggest year yet for the holiday. Continue reading to find out more!

Inbound Marketing Best Practices: Your Complete Guide for 2023


Inbound marketing is more cost-effective and better at serving customer intent. Here’s your complete guide for the best practices to follow in 2023.

Content People: Networking, Creative Careers and the State of the Job Market


Chatting with Meredith Farley, Content People’s creator and host, Steve talks about networking, professional chemistry and other keys to success in a turbulent job market. He also discusses the future of creative careers and why symbiotic relationships are crucial.

A Crash Course in Your Multichannel Content Calendar


Dates, times, audiences, campaigns and a whole lot more go into multichannel marketing that flies out on target. Get the Brafton crash course here.

How To Hook Readers With Your Blog Introduction (+ Examples)


Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.