In a survey by the Content Marketing Institute, 89 percent of B2B marketers report using content marketing, and 85 percent attribute their marketing success to quality content creation. However, 30…
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The immortal Billy Shears once said, “I get by with a little help from my friends.” A nice sentiment, and one that holds true for the content marketing world as…
We get it. Reaching out to your target market is tough. It’s so much easier to develop a relationship with a single person, then have that person tell their thousands…
Long-form content takes many, well, forms. In 1913, French novelist Marcel Proust began publishing what is still considered to be the longest novel of all time, a multivolume epic titled,…
Writing is an inherently creative pursuit, but relying on your staff’s wit, prose and mastery of the English language alone to guide your content marketing strategy is a fool’s errand.…
The calendar says that spring has finally sprung – in theory, anyway. Your results may vary. If you’re digging out of a rare April snowfall or bundling up against unseasonable…
Did you meet Brafton’s charity of the year? Crash course refresh: Family Reach is the incredible nonprofit that helps families fighting cancer overcome the financial hurdles that come with the…
Sonic considerations aren’t for poetry only. Make your content sing to improve readability and reader engagement.
Rich chocolate. Rich humor. That 1994 Macaulay Culkin film, Richie Rich. These are just some of our favorite flavors of richness. But you don’t need to be a coder or…
If you’ve ever relied on Yelp, Pitchfork or Roger Ebert to tell you what’s good and what’s not, you know how important good reviews are. Case studies give your business the power of a great review that’s strictly under your control.