• Look behind to look ahead: The importance of past content performance

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    Learn from past performance metrics to produce quality content marketing in the future.

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    Deal out your content with the most popular distribution channels

    Don’t take a gamble when it comes to distributing your content – use the most popular channels to put your brand in front of the right audience.

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    Beware neglecting your visitor persona

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    Does your buyer persona match your website visitors?

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    Content is for SEO like food is for chewing

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    SEO might be tasty, but making it your content strategy end goal is going to leave you very hungry.

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    Brafton’s Weekly Content Marketing Roundup: Feb. 13-Feb. 17

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    Check out the latest updates and trends in the content marketing for the week of Feb. 13, including Search Console, improving content for SEO and a whole lot more.

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    For the love of sweets and fundraising

    What do you get when you mix sweet treats and charity on Valentine’s Day at Brafton?

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    Burn it to the ground – an SEO story

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    No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

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    The many hats of Brafton Strategist Matt Kaplan

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    Matt Kaplan has seen it all in his content marketing career, including leaving Brafton (spoiler alert: he came back).

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    Avoiding digital detritus: Keywords, intent and storytelling

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    Keywords, intent and storytelling all have a part to play in modern content marketing.

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