The Brafton Blog

On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Read more »

Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.

Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy.  In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Read more »

The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console.  But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Read more »

What’s the quickest way to mess up your B2B2C marketing content?  Writing to the wrong audience.  In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Read more »

Modern marketers and brands can learn a thing or two from steadfast faces, like John Deere. 186+ years of success isn’t earned by just “getting by” — it demands innovation and a dedication to excellence. John Deere, and other brands with a long-standing track record of achievement, are innovators in their industries. And, a lot… Read more »

When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Read more »

Imagine you’re a matchmaker in the digital marketing world, where instead of setting up a date, you’re on the hunt for a quality backlink. Yes, in the grand romance that is search engine optimization, link building is like sending a box of chocolates to your website’s crush, Google. But not just any gas station confections… Read more »