Your industry-focused writer will work in conjunction with your content marketing strategist and project manager to map out and structure your eBook from start to finish. Trained in creative writing and content marketing best practices, your content team will begin by identifying the eBook topic that will best appeal to your targeted audience while supporting your commercial goals. From there, an outline is created for your approval.
Since eBooks place a strong emphasis on visual storytelling, each page is limited to approximately 125 words. Content writers take great care to ensure each piece of text is crafted for maximum impact, focusing on hard data and insightful takeaways. You will then have a chance to provide feedback regarding edits or other changes you’d like to see to ensure your eBook turns leads into customers.