Visual Content Marketing Is Now

With such a heavy focus on visuals, the formatting and design of eBooks is an essential part of the process, and one that can make or break the asset’s effectiveness as a marketing tool. Brafton’s eBook formatting and design services make eBooks easy to use, providing a wide range of options, including both the creation of original eBooks and the formatting and design of already-existing text.

 

Your dedicated team of industry-focused writers, content marketing strategists, project managers and graphic designers works together to provide customized content marketing collateral designed with conversion rate optimization in mind.

eBook Formatting

In some instances, creating an eBook from scratch with your Brafton creative team isn’t necessary. If you already have copy ready to be transformed into an eBook, you can utilize Brafton eBook formatting services to provide your text with a sophisticated, easy-to-read layout that shows your brand in a polished, professional light. Our design services include beautifully designed covers, table of contents and custom imagery throughout.  Whether the eBook copy is created by the Brafton team or in-house, gifted graphic designers are on hand to apply industry best practices, incorporate specific design preferences and implement existing brand guidelines, including company colors and logos. Ebooks can also be print-ready on request. 

eBook Design

If you’re seeking a new, customized eBook, your Brafton creative team will work with you to generate an appropriate topic, outline the text, interview subject matter experts, research authoritative industry sources and write high-quality copy designed to inform and engage your target audience.

Every Brafton eBook is customized with specific commercial goals in mind, with client feedback and preferences incorporated into the text every step of the way. Once the copy is approved, the eBook is brought to life by the creative team’s dedicated graphic designer.

eBook Design Process

Working alongside your content writer, Brafton graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to gain a better sense of the specific topic, following up with the creative team and client with any questions. From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various themes for their eBooks based on the topic, associated keywords and any appropriate imagery. Your existing visual branding is taken into account, and any relevant collateral is collected for inspiration and to ensure consistency.

Brafton graphic designers also consider how the eBook will fit into your current content marketing strategy, as well as how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, as well as specific color schemes and fonts, often provide the initial foundation of the eBook.

After themes and art styles are determined, designers work to establish a general layout for the eBook. This includes considerations such as cover pages, tables of contents and other basic presentation and arrangement factors. Using cutting-edge design software, Brafton’s creative team is also able to include interactive digital elements within the eBook to increase engagement and assist with asset navigation.

Once the eBook is fully laid out, complete with finished fonts, colors, illustrations, photographs and interactive design components, it is provided to the client for final approval. All feedback is incorporated into the eBook to create the final product.

eBook Design Best Practices

Effective eBooks are created with content marketing best practices in mind. During the formatting and design process, the Brafton creative team works to ensure proven guidelines are followed, including using minimal text on each page and ensuring the visual design of the eBook supports both your storytelling and commercial objectives. We want to ensure each ebook looks beautiful on desktop, mobile or print. 

Writers and designers collaborate to balance insightful, impactful text  with imagery and appealing design elements. While client-provided designs can be implemented easily, designers strive to create custom, one-of-a-kind imagery to better establish thought leadership on the part of the client. This may take the form of illustrations, icons, charts, graphs or other visual design options. Various art styles are available, from more illustrative arrangements to photo-realistic compositions. Your creative team will work to offer a variety of options based on client preferences and audience appeal.

After the eBook is completed and approved, Brafton content marketing strategists assist with launching and promoting the asset to maximize conversions. This is accomplished through the creation of customized eBook calls to action. Using Brafton’s proprietary Arch™ technology, you can take advantage of dynamic CTA buttons, hosted landing pages and tailored on-site lead capture forms. These design elements are given the same care and attention as the eBook itself in order to fully leverage the commercial potential of the asset. Everything from CTA size and color to the user experience design of dedicated landing pages is carefully planned and executed.

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