How to elevate your brand with content marketing
Content is vital to support brand development and maximize return on investment.
Ebooks
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to keep pace with the SEO curve
Search engine optimization is an ever-evolving practice. As Google makes continuous improvements to its machine-learning algorithms and low-quality content is demoted in SERPs, how does one create the best content possible?
How to create an email newsletter that converts
A step-by-step guide on how to engineer newsletter ROI from scratch.
8 ways to find white paper topics your audience wants to read
Hint: You’ve already done most of the work. How do you engage middle-of-the-funnel prospects? How do you differentiate between blog topics and white paper topics?
Content for Goals: Brand Awareness
Brafton’s Content for Brand Awareness eBook gives you a concrete idea of how to build your company’s presence online with strategic content.
Content for Social: Join the party that’s right for your business
Social marketing is about building a strategy on the right networks. This eBook will help you find the scene that’s right for your business and goals.
Speaking Google’s Language: Optimizing Content for the Semantic Web
Google is making SEO more complicated, but also more intuitive, with the Hummingbird algorithm. Here’s our 101 to the semantic web.
Content for SEO: How to publish online for search success
SEO is evolving, and content strategies need to keep pace. This eBook walks marketers through the complicated landscape for results.
The Landing Page Triangle: 3 Points to Landing Page Success
In Brafton’s “Landing Page Triangle: 3 Points to Success,” you’ll learn tips to creating well-rounded product and service pages.
How to sell a content marketing program to your boss
Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.