Ebooks

Just 39 percent of companies believe their marketing is effective. So why are they investing more?

Content marketing without social media is impossible. And pairing dynamic paid ad campaigns with an effective organic strategy can amplify your content and generate hard ROI for your business.

Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.

Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.

Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show?

How brands like BuzzFeed, Disney and Spotify monetize your memory.

Transform your business with targeted marketing insights and competitive analyses.

To capitalize on your sales funnel you need a content funnel.

Is your business trying to improve SEO to garner more organic search leads? Content marketing is essential to building your search presence, and creating content that engages ideal site visitors can improve conversions. Check out Brafton’s guide on overcoming common SEO content challenges.

Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend.