The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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April AI in Marketing Roundup & Rundown: Unveilings, Acquisitions & a New Avalanche of Adoption Data
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
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How To Use AI in Video Content Creation Without Automating the Entire Process
Fully AI-generated video isn’t everyone’s taste. But that doesn’t mean the tech can’t help you streamline parts of your creative process. Here are a few practical use cases to try.
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Copy.ai vs. ChatGPT: Pros, Cons, Features and Ideal Use Cases
Copy.ai and ChatGPT cover a lot of similar use case scenarios, but is one better than the other? Here’s what to know and how to choose your best fit.
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Google’s March 2026 Core Update Has Finished Rolling Out
Google’s March 2026 core update finished rolling out on April 8. Here’s what it means for rankings and what marketers should do next.
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Why Brafton Is Surveying Marketers About AI Search and GEO Right Now
At Brafton, we’re launching a survey to learn how marketing teams are truly adapting.
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How To Push Past Writer’s Block, Write Faster and Shorten Your Time to First Draft
You can train yourself to type faster, but writer’s block happens to us all. These 10 tips can help you get to a first draft quicker.
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Facebook Top Fan Badge: How to Give, How to Get (Infographic)
The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.
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Rethinking AI Performance Metrics for Long-Term Marketing Value
You can’t gauge AI success by output volume or cost savings alone. While those might matter somewhat, they don’t reflect true brand impact. Try these metrics to measure meaningful success.
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