Website analytics reporting has become a standard practice in the world of internet marketing. Social media professionals and content creation experts all use content analytics to gauge the reach and impact of their campaigns, but Adobe saw an opportunity to improve how every company records and measures their strategies online.
The company recently revamped its marketing suite to resemble a Pinterest-like experience that comes with a highly visual, click-and-drag interface, ClickZ reports. Adobe spent the past 10 years improving its online suite to help marketers gain a clearer view of their strategies, and the company introduced its new Creative Cloud concept this month. This subscription service allows marketers to store essential collateral in the cloud and access media from anywhere in the world. The Adobe Marketing Cloud includes Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager and Adobe Media Optimizer.
The suite allows marketers to upload and edit files directly in the cloud, which gives brands the opportunity to share reports with clients for immediate approval or review.
While Adobe’s Cloud offering might appeal more to larger enterprises than average organizations, the company’s focus on analytics reporting cannot be ignored. As internet marketing matures and becomes a stronger practice, companies must evaluate their efforts and strive for improvements every day. Whether a marketing department depends on social media marketing or content marketing, measuring the impact of branded content can help tailor more targeted strategies down the line.