Many companies feel that they need to be in the IT field in order for search engine optimization (SEO) to work for them, but one embroidery company has found that SEO is helping increase sales.

EmbroidMe, which labels itself as the largest embroidery and screen printing franchise in the world, says that by using search engine optimization (SEO) along with other online marketing tools like social media, the company's 450 locations have not only seen a rise in sales but also an improvement in branding.

Christine Marion, emarketing specialist for EmbroidMe, says that by using a search engine optimization (SEO) campaign that incorporates social media sites like Twitter and Facebook they have been able to increase visibility.

"We felt that it was incredibly important to join the social networking conversation and engage in the discussion," she said. "This campaign has enabled EmbroidMe to tap into new markets, increase customers and sales, and continue to build the brand.

As people increasingly use search engines to find information on the internet, search engine optimization (SEO) appears to be a helpful tool for companies to increase traffic and visibility. A recent study from comScore found that while search engine queries had increased 68 percent over the last five years, clicks to paid search have only increased 18 percent.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.