In an interview with Reuters, a William Blair and Company analyst, Anil Doradla, said that Google is on the verge of making a grandiose mistake with the upcoming launch of its Nexus smartphone, which will compete with other Android-powered devices and shift Google’s focus from its core business.
Doradla told Reuters that "[i]f the most essential element of your phone is coming from a competitor, it’s not good. Not in any industry." Doradla’s opinion – one shared by many tech pundits since the rumors of the Google-produced phone started to swirl earlier this year – is that the company would be unwise to compete directly with the handset makers that have partnered with Google in designing phones around the Android mobile OS.
Search engine optimization (SEO) could suffer along with any number of associated industries, if the more pessimistic predictions about Google’s search business taking a back seat to other sectors are true.
Other experts, however, are not so downcast. Jagdish Rebello, speaking to the Wall Street Journal, said that "the fundamental object is to monetize the mobile-search market," implying that Google could dominate the mobile search engine optimization (SEO) landscape as it does the stationary one.
