On Monday, Bing detailed three new tools for webmasters looking to improve their search standing on Microsoft’s search engine. Among the features discussed was the Markup Validation Tool, which allows developers to ensure any changes to a website’s code will not negatively impact their SEO campaign.
Beyond that, content marketing campaigns received a boost with an enhanced Keyword Research tool. Marketers can now research terms they plan to center their website content around to gauge search volume and the competitiveness of the keywords they hope to focus on.
Moreover, Bing released a Webmaster Tools API, so developers and marketers can use the entire Bing Webmaster Tools suite on a platform they may prefer working with.
Bing has struggled to make significant gains into Google’s market share in recent years. While the company continues to make its search more user-friendly and capable, Brafton reported that Google still accounted for more than 66 percent of all search queries in January. In the month, Bing fielded 15.2 percent of all searches, while Yahoo, which is powered by Bing’s algorithm, had 14.1 percent of queries.