Brafton will be at this week's SES San Francisco conference to discuss developments in content marketing.

This week marks the search industry’s annual SES San Francisco conference, from September 10 to 13 2013, an event that brings together members of the search marketing community to discuss the latest developments. Each year, the tradeshow offers insights on the convergence of all channels, including paid and organic content – and Brafton will be on hand to talk content at booth 604. Sponsored by Clickz, the three-day event features speakers and forums to help marketers, advertisers and decision makers develop stronger strategies and content campaigns.

This year’s keynote speakers are Jeff Hayzlett, best-selling author and former chief marketing officer of Kodak, and Google’s Policy Specialist Patrick Thomas. Hayzlett opens the conference with a discussion about driving strategic in businesses starting at 9 a.m. on Wednesday September 11. Thomas opens on Thursday September 12 with an interactive panel on the decision-making process Google uses to create policies to govern web content.

The event hosts a number of notable speakers spanning the internet marketing world, including Search Engine Watch Associate Editor Danny Goodwin and Google Analytics Product Marketing Manager Adam Singer.

Each will highlight competitive strategies for businesses that want to perform better online, and Brafton’s Katherine Griwert will join the conversation with her presentation on the rise of video marketing and best practices to garner ROI. Griwert will speak at 11:40 in the expo hall on Wednesday, September 11.

Brafton will also be available to discuss content marketing and SEO strategies with SES San Francisco attendees at booth 604 throughout the event.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.