It would appear there is a growing interest from websites looking to create original content as one job site finds that businesses looking to hire people who can provide that content and search engine optimization (SEO) is increasing.

According to the May Online Work Index from online work jobsite Elance, a growing number of companies are using the service to find workers to create original content for their sites with "article writing" coming in as the third most sought after skill.

In a blog post, the company says that this increase seems to go in hand with companies looking for content that will be of interest with readers.

"Demonstrating thought leadership (and having loads of search engine friendly content to attract customers) requires a steady stream of compelling and well-written articles, white-papers and sales and marketing copy," writes Elance. "Companies are desperately seeking help with Article Writing (#3), Online Writing (#5 – up 12 places!) and Web Content (#10) all in the Top 10."

Also showing up in the Top 20 is search engine optimization (SEO) which came in at number 18.

Search engine optimization (SEO) is one of the skills one expert suggests job seekers should look into learning in order to boost their appeal. Peter McDougall of writes that search engine optimization (SEO) is becoming an important skill in today’s workforce.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.