With an unemployment rate at 9.5 percent, American workers are doing their best to find available jobs with many turning to the web, which means that those companies that are hiring should consider using search engine optimization (SEO) to find the best candidates.

Recent statistics from comScore show that traffic to most of the major job websites is up over the last year with a 10 percent increase to "career service and development" websites overall.

Jeff Hackett, comScore senior vice president, says that with so many people looking for work, the job market is one of the hottest online segments.

"Job and career-related resources continue to be one of the fastest-growing categories online, which is not surprising given the current state of the economy and the number of people seeking job opportunities and career advice," he said.

"Certainly with millions of Americans reevaluating their careers right now there is opportunity for continued growth and innovation in this segment of the online marketplace," he continued.

But Americans are not necessarily going directly to these websites with many conducting searches for the jobs they are looking for on popular search engines. According to comScore, "customer service" was the most searched for occupation in June with 273,310 people looking for information.

A whitepaper earlier this year from SharkStrike suggested that HR departments might want to consider using search engine optimization (SEO) to get the best candidates for job openings.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.