Diverse marketing campaigns focusing on email, social media and content marketing are likely to become a major part of small business marketing campaigns moving forward.

Thirty-three percent of small businesses responding to a survey from SmallBizTechnology.com plan to engage in content marketing in the next 12 months.

Additionally, 58 percent report plans to target search engine rankings, 75 percent will engage in social media marketing and 50 percent will use email marketing. The study’s results demonstrate the overall value of diverse, integrated digital marketing campaigns.

Each type of marketing works in concert with the other to direct prospects to new, interesting content and, ultimately, calls to action. Post-Panda, Google rewards pages with inbound and outbound links. Linking to content in email newsletters and on social media content will help pages flourish.

However, a critical element of content marketing is customizing articles to targeted audiences. Defining key demographics and creating content most likely to engage those prospects is critical to a successful content marketing campaign.

According to SmallBizTechnology, no survey respondents reported an interest in geolocation-based marketing services.

Brafton reported last week that smartphone owners are increasingly using geolocation-based tools on their handsets to find nearby businesses. Additionally, Brafton found mobile search is one of the most frequently used applications on Android-powered smartphones. Mobile search results on these devices are generated with the user’s geolocation in mind. As the technology grows, failing to take advantage of the opportunity could negate other marketing campaigns.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.