Although many executives and managers are aware of the benefits of content marketing strategies, there are some barriers that prevent the development of a writing-rich, social media-savvy and blog-strong plan. A survey by Econsultancy revealed 35 percent of in-house respondents reported that a lack of budget posed a significant barrier, while 42 percent noted that human resources challenges were responsible for limits in content marketing endeavors.
Brafton recently reported that many companies rely on third-party solutions that can supplement content marketing needs. IDG Enterprise revealed that outsourcing may offer an answer, with about 30 percent of businesses benefiting from content writers and creators and marketers who don’t work in-house. The most commonly outsourced types of content are branded videos and white papers, while online articles and infographics round out the top six.
Marketing managers strapped with the need for writers, resources and funding can turn to third-party solutions to generate quality content. This is a trend that more brands may need to adopt if they hope to remain competitive in 2013. Ninety percent of businesses say content marketing will become more important in the coming year.