Many search engine optimization (SEO) experts suggest that companies create original content to increase their online visibility, and one site can attest to the fact that quality content can increase organic search traffic.

Associated Content, a website of original content submitted by a mix of amateur and professional writers, says that it gets the vast majority of its traffic through search engine optimization (SEO), and with a new campaign which highlights the link between page views and payment the tools of SEO are now more important for content providers on the site.

Patrick Keane, CEO of the company, says the site traffic is generated mostly through search engines like Google, telling MediaPost that search engine optimization (SEO) is a big part of their marketing strategy.

"With 90 percent of our editorial viewed at least once a month, clearly our organic search strategy is working," he told the website.

Businesses looking to increase their online visibility and branding may want to consider adding content to their website.

In a recent column for Search Engine Watch, Mark Jackson writes that creating compelling content can increase search engine optimization (SEO) and branding for a company by giving readers a reason to link to their site.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.