Director Kevin Smith pointed to passion and the use of social media as key drivers of enterprise content marketing plans.

Known best for his work on films such as Mallrats and Clerks, director and actor Kevin Smith provided one of the keynote addresses at last week’s Content Marketing World(L). Among the topics Smith discussed were social media marketing and working with passionate content writers.

Smith has become one of the best known celebrity tweeters in recent years, and his advocacy of the platform extends beyond keeping his fans entertained. During his address, he pointed to Twitter as free tool that enables businesses to target specific audiences via social media strategy.

His experience in the film industry taught him that passion is key to success in any industry. Content producers who are professional writers and enjoy writing about the topics they cover are best positioned to engage and inform prospects. Marketers should select content writers accordingly.

Additionally, he believes businesses need to consider marketing trends more carefully when developing their plans. Rather than focusing on the status quo, looking at developing trends and growing fields is critical to gaining online visiblity in burgeoning platforms.

Both social media and content marketing are two of the fields growing most rapidly at the moment. Some more traditional methods of marketing may work well, but the audience and potential ROI for social and content marketing grows every day.

Brafton reported on Friday that Twitter recently surpassed 100 million users. The microblogging site is critical to both social media marketing strategies and content marketing. Sharing links on pages engages potential prospects and can bring relevant site traffic.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.