The Mobile Marketing Association recently published a whitepaper designed to help businesses launch their mobile marketing strategies. The MMA noted that 36 percent of mobile phone owners in the United States access mobile browsers, and the report says SEO marketers hoping to catch on-the-go clicks should focus on four main areas when designing mobile websites.
According to the MMA's “Getting Started – A Brand Marketer's Guide to the Mobile Web and Mobile Apps,” the four main types of mobile websites are corporate, media, commerce and branded micro and landing pages. The unique content offered on these pages can appeal to an array of mobile shoppers. Through SEO marketing strategies, coupled with a strong focus on these four areas, companies are able to leverage the growth of mobile web browsing to increase traffic to their websites and, thus, drive more business.
“As the rise of the mobile web grows and the development and usage of mobile apps continues unabated, we want to give the brand marketer a framework for debate and discussions,” said MMA managing director Michael Becker. “As the title indicates, savvy marketers understand that the mobile web and mobile apps aren’t an either-or choice.”
A separate study from the MMA and Google reflected similar trends in terms of mobile internet usage and the potential for mobile marketing. According to the report, 58 percent of American smartphone owners access the mobile web through their phones every day.