Google’s earnings were up in the first quarter of 2010, which ended on March 31. The search engine provider posted a 23 percent growth in revenue year-over-year from Q1 2009, generating $6.77 billion.

Google-owned sites generated $4.44 billion, up 20 percent year-over-year. Google’s partner sites saw similar growth, up 24 percent to $2.04 billion.

Paid clicks continue to drive revenue for AdSense partners, increasing 15 percent year-over-year and 5 percent from Q4 2009. Cost-per-click grew as well, but only by 7 percent from Q1 2009. Cost-per-click actually decreased by 4 percent from Q4 2009.

"Google performed very well in the first quarter, with 23% year over year revenue growth driven by strength across all major verticals and geographies," said Patrick Pichette, CFO of Google.

Moving forward, Google expects to continue to invest in new and innovative technologies with the goal to grow its business and help direct the future of the web, says Pichette. Google’s innovative nature continually changes the search engine optimization (SEO) landscape. Earlier this week, the company announced a new Twitter search feature.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.