Fresh off the release of Penguin 2.0, Google has introduced another new algorithm targeting spammy web content in search, this time going after queries such as payday loans, pornographic content and more.
Google’s Head of the Search Spam team Matt Cutts tweeted that the new ranking signal will go after websites that continuously produce spammy materials and links for the web. Cutts referenced a recent video that discussed upcoming Google SEO changes.
Brafton covered Cutts’ video, in which he said the company has worked to develop a new algorithm to clean out the web and remove spammy content otherwise overlooked by Penguin. In the video, Cutts says that Google may have created this type of update because of external requests. The company wanted to address users’ needs with the latest search algorithm.
Search Engine Land noted that Cutts also spoke about this potential update at SMX Advanced. Google’s Search Engineer indicates the update impacts roughly 0.3 percent of U.S. queries and as much as 4 percent in Turkey, where spam is much higher. The worldwide algorithm release will aid Penguin and various other search signals in pushing higher-quality content further up in SERPs and giving more search visibility to brands that dedicate time to SEO and content creation.
Marketers are regularly reminded to keep their content marketing strategies fresh and on-brand to avoid potential downgrades in search from Google algorithms. When it comes to content writing, remember to keep topics timely and use SEO best practices to add value to the web, not take away internet users’ experiences.