For this first time in the past eight months, Google's web properties have reestablished themselves as the top internet destinations in June, according to recent comScore data.
The number of unique visitors to Google sites rose by 3 million from 179 million in May to 182 million in June. Meanwhile, May's web traffic leader Yahoo declined by a significant 10 million visitors, falling from 188 million in May to 178 million in June. Microsoft's sites trailed behind at No. 3, with 173 million visitors.
While both YouTube and Google's search portal account for a majority of web traffic, the company also launched its social network, Google+, during the last week of the month. Since launch, the social network has been extremely popular – last week, Brafton reported more than 10 million users had already joined Google+. It's possible the social network gave Google the web traffic it needed to top comScore's list.
Consumers aren't the only ones showing interest in Google+. Several brands have already made profile pages, though Google deleted them and encouraged companies to wait until it rolls out official business profiles. In light of the interest shown by advertisers, Google is expediting the release of brand pages, which will enable marketers to expand their social content marketing efforts to the platform.