On its Webmaster Central Blog, Google software engineer Yoshikiyo Kato detailed the company’s new Googlebot-Mobile, an addition that will make the search process easier and and provide more relevant content to those using their mobile phones; marketers must take note.
According to Kato, the addition is designed for search on both smartphones and less capable feature phones.
As mobile search becomes more popular for users looking for quick answers or nearby businesses, bringing these people directly to pages and websites that will function properly on their mobile phones is critical. Googlebot-Mobile’s goal of eliminating the extra time it takes for pages to load on mobile devices while the phone optimizes content for the smaller dimensions will improve satisfaction with search.
Mobile SEO is an increasingly important feature for businesses relying on search marketing. Moreover, Google’s move to make mobile search a more effective process demonstrates the long-term position of mobile within search. Creating more reliable mobile SERPs will help Google offer a superior product to its competitors – and those businesses that get a head start with local-friendly content for on-the-go searchers can secure a place on results pages.
Google is already positioned to lead mobile based on the most recent search market share figures. Brafton reported on Friday that Google has maintained its substantial edge in the sector, fielding more than 65 percent of searches.