With many people turning to the internet and search engines for information it’s no surprise that many industries are turning to search engine optimization (SEO) to increase visibility, but one website encourages governmental agencies to do the same.
In a piece for OhMyGov.com, Alex Pinto writes that .gov sites may want to consider a number of ways to increase their traffic and web presence, including using good search engine optimization (SEO) practices.
In order to keep the bounce rate low on a site, Pinto suggests that organizations make sure the keywords and content of a web page are relevant to what the user is searching for.
"Search engine users usually have a pretty good idea of what they are looking for in a site, and if you cater exactly to their needs you are golden," he writes. "But if your page doesn’t exactly fit a given searcher’s needs, which most of the time it won’t, the key is to grab them with something topical."
But Pinto’s number one tip is for .gov websites to have interesting, engaging content on their site, and since these sites are often considered more "official" than others, they can have a competitive advantage over other search results.
"Have awesome content, and the people will find you," Pinto says.
Having original, engaging content may be one of the best ways to attract visitors to a site. At the SMXWest Conference earlier this year search engine optimization (SEO) expert Bruce Clay told OBSNews.com that getting original content into Google News is "worth its weight in gold."