It is no secret that the world of print media is struggling with many journalists out of work and finding it difficult to transition with new technology, but grants are helping teach them some new media tools like search engine optimization (SEO).

Recently the John S. and James L. Knight Foundation awarded $50,000 grants to the National Association of Hispanic Journalists to help pay for 76 members to attend the NAHJ Convention and Media & Career Expo in San Juan, Puerto Rico.

The members who attended the event were taught a number of new tools in multimedia journalism including blogging and search engine optimization (SEO) – skills Jose Zamora, journalism associate at the John S. and James L. Knight Foundation, said will be necessary in the future of journalism.

"The media landscape is in flux. Journalists need to re-tool and reinvent themselves for the digital age," he said. "The grant to NAHJ gave Knight the opportunity to help Hispanic journalists maintain their competitiveness in today’s digital media market by learning the latest digital skills."

With so many people turning to the web to find information, many news outlets are already turning to search engine optimization (SEO) to increase readership.

In an article earlier this year for Poynter Online, Amy Gahran wrote that journalist are likely to have to know how to implement search engine optimization (SEO) into their stories and says it’s better for them to figure it out now than to "play catch-up" later.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.