One of the things that’s at the heart of any quality search engine optimization (SEO) campaign is keywords, but one expert says that’s not enough and more companies need to make sure their keywords are organized properly.
Writing for DMNews, Larry Kim, founder of Wordstream, says keyword organization is often ignored by a company but says it is important for both pay-per-click and search engine optimization (SEO).
Kim says that websites should organize the keywords based on how they draw traffic to the site, which can then be used for other things.
"Having grouped and organized keyword data into ad groups, you can leverage those same keyword organization structures to inform content authoring, information architecture and workflow prioritization for SEO," he writes.
This is the second article this month to mention that companies need to focus some attention to organization when it comes to search engine optimization (SEO).
Earlier this month Hernandon Hasty, writing at SearchEngineWatch, said that while it’s important for sites to have quality content, the content needs to be organized so that visitors can find what they’re looking for.
