Leap Day was a frequently mentioned topic on both search and social on Wednesday, as users looked for information on the quadrennial occurrence.

Google redesigned its homepage as it so often does on Wednesday, this time to honor Leap Day – the quadrennial occurrence adding a 29th day to February. The doodle includes a family of frogs, known for their leaping, enjoying a series of leisurely activities. Moreover, the piece doubles as a homage to Gioachino Rossini, an Italian composer born on Leap Day, 220 years ago.

Naturally, social media users peppered their networks of choice with mentions of the event, many of which dealt with odd events and their relation to Leap Day.

The term “Leap Day” was No. 5 on Google Trends, as users searched for information explaining the actual cause of the year’s extra day. Throughout the day, the term picked up ground, as more people turned to the web for information.

The term was also a trending topic on Twitter, with “Leap Day” among the most frequently mentioned terms on the social network.

Using such events to guide content can help businesses give their websites an SEO lift. Working these terms into content marketing campaigns provides interesting articles or blog posts for prospects and readers.

Brafton reported on Tuesday that various terms related to the event were already gaining traction as web users looked for information in preparation for February 29.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.