IE Marketing Research found that mobile payments will likely generate more than $940 billion in sales by 2015, placing a premium on mobile SEO and compatibility.

IE Marketing Research Corporation said the mobile payments market is expected to generate $945 billion in sales, placing a premium on mobile SEO for businesses looking to leverage m-commerce moving forward.

While the technology is not currently mainstream, developing a mobile marketing strategy now will allow businesses to fine-tune campaigns as mobile payments become more common. Aside from mobile SEO, ensuring that a website and an ecommerce platform are compatible with prominent mobile operating systems will help a business succeed.

In 2010, mobile payments netted companies more than $31 billion. The growth of smartphones and tablets is expected to remain steady as these devices become the primary mobile communication platforms. Applications designed for these devices and operating systems must consistently evolve to ensure customers can make purchases without issue.

“M-commerce and mobile contactless transactions, driven by their allure of convenience, are poised to promote ‘less-cash’ societies all over the world,” Nizar Assanie, vice president of research at IEMR, said in a release. “Our usage surveys reflect a trend of mobile payments growing commonplace in the Western world, corroborated by the fact North American and Western European markets are geared up for the beginning stages of a full-fledged adoption of the digital wallet.”

As on-the-go shoppers increasingly search the web via their devices, mobile has become a critical element of SEO campaigns and marketing efforts as whole. Brafton recently reported that the legal community has become especially fond of mobile marketing with 35 percent of respondents to a survey reporting their firm uses QR codes.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.